TikTok is introducing a updated setting that allows them to reduce the amount of AI-made media appearing in their timelines. This move comes as the company revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global launch. This shift comes amid a increase in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising channels on another major platform primarily display content made by AI. A considerable share of this content is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from digital art to educational videos, and we want to offer the community the power to adjust the amount of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are currently over a billion videos on its app identified as AI-generated. Collectively, over 100 mn videos are added to the app every day, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the level of AI content they see by accessing the “manage topic” setting in the application and choosing “AI-generated content”. Other topics that can already be controlled under the tool include news, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s policies require users to tag convincing artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the app will henceforth attach an AI-generated tag to content made using its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This action is designed to stop users from attempting to evade the disclosure requirement.
Educational Initiatives
The company is furthermore introducing a two million dollar educational fund for specialists and organizations to produce educational content about ethical AI use. This initiative will benefit educational bodies specializing in training coding and technology.
Platform Protection
The platform has defended its safety measures, following debate over plans to lay off numerous review team members in Britain. The company is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most harmful content prior to it is viewed by humans. The company reported a significant reduction in shocking and graphic content seen by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
