{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over today's movie theaters.
The biggest surprise the film industry has experienced in 2025? The comeback of horror as a leading genre at the British cinemas.
As a category, it has impressively exceeded previous years with a 22% year-on-year increase for the UK and Ireland film earnings: over £83 million this year, against £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a film industry analyst.
The major successes of the year – a recent horror title (£11.4m), Sinners (£16.2 million), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all stayed in the cinemas and in the popular awareness.
Although much of the expert analysis focuses on the unique excellence of certain directors, their successes indicate something evolving between audiences and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But outside of aesthetic quality, the consistent popularity of horror movies this year implies they are giving moviegoers something that’s much needed: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a noted author of classic monster stories.
Against a global headlines featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities connect in new ways with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an performer from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars reference the boom of early cinematic styles after the first world war and the unstable environment of the 1920s Europe, with movies such as classic silent horror and Nosferatu: A Symphony of Horror.
Later occurred the 1930s depression and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a historian.
“Therefore, it embodies concerns related to foreign influx.”
The phantom of border issues shaped the just-premiered folk horror The Severed Sun.
The filmmaker explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the present time of acclaimed, socially switched-on horror commenced with a sharp parody debuted a year after a divisive leadership period.
It introduced a new wave of innovative filmmakers, including various prominent figures.
“That period was incredibly stimulating,” comments a filmmaker whose film about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a reconsideration of the genre’s less celebrated output.
Earlier this year, a nicke l venue opened in the capital, showing obscure movies such as a quirky horror title, a classic adaptation and the 1989 remake of Dr Caligari.
The re-appreciation of this “rough and rowdy” genre is, according to the venue creator, a straightforward answer to the algorithmic content pumped out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an authority.
Besides the re-emergence of the deranged genius archetype – with several renditions of a classic novel upcoming – he anticipates we will see horror films in the coming years addressing our current anxieties: about artificial intelligence control in the coming decades and “monstrous metaphors in power structures”.
At the same time, “Jesus horror” a forthcoming title – which narrates the tale of holy family challenges after the messiah's arrival, and features celebrated stars as the divine couple – is planned for launch later this year, and will definitely send a ripple through the faith-based groups in the United States.</